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OpenText™ "Editorial Judgement"
OpenText™ | Blogs 14.04.2020 EN 2019 , Blogs , Englisch OpenText™ "Editorial Judgement" For anyone who writes, an editor helps make the final product better. A good editor is not just spell-check andFor anyone who writes, an editor helps make the final product better. A good editor is not just spell-check and grammar police (although still essential). In a BBC article, editing was described as “an exercise in selection and judgement: what to put...
14.04.2020
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OpenText™ "The decline and regeneration of print news publishing"
OpenText™ | Blogs 31.03.2020 EN 2019 , Blogs , Englisch OpenText™ "The decline and regeneration of print news publishing" As online news sources become increasingly available to anyone with a smart deAs online news sources become increasingly available to anyone with a smart device, we continue to see the decline of print newspapers and magazines. According to the Newspapers Fact Sheet from Pew Research Center, newspaper revenue and subscriptions...
31.03.2020
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OpenText™ "How to beat the creative content crunch"
OpenText™ | Blogs 17.03.2020 EN 2019 , Blogs , Englisch OpenText™ "How to beat the creative content crunch" With the demand for creative content to support an ever-increasing volume of campaigns and pWith the demand for creative content to support an ever-increasing volume of campaigns and programs on the rise, marketers turn to digital asset management (DAM) solutions to address their creative challenges. A DAM platform like OpenText™ Media Manage...
17.03.2020
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OpenText™ "Five common myths about OpenText TeamSite explained"
OpenText™ | Blogs 03.03.2020 EN 2019 , Blogs , Englisch OpenText™ "Five common myths about OpenText TeamSite explained" OpenText™ TeamSite™ has come a long way in recent years, but there are a few linOpenText™ TeamSite™ has come a long way in recent years, but there are a few lingering myths about its capabilities. Here are five of the most common myths we hear....
03.03.2020
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OpenText™ "What constitutes a complete intelligent forms platform?"
OpenText™ | Blogs 18.02.2020 EN 2019 , Blogs , Englisch OpenText™ "What constitutes a complete intelligent forms platform?" Having an intelligent forms platform can help your organization on its journHaving an intelligent forms platform can help your organization on its journey to digital transformation, but not all solutions are designed to meet your specific needs. In fact, many off-the-shelf forms applications lack the capabilities to develop ...
18.02.2020
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OpenText™ "Top 10 reasons to take a look at OpenText TeamSite"
OpenText™ | Blogs 04.02.2020 EN 2019 , Blogs , Englisch OpenText™ "Top 10 reasons to take a look at OpenText TeamSite" Whether you’re a long-time OpenText™ TeamSite™ user, or you’re just learning abouWhether you’re a long-time OpenText™ TeamSite™ user, or you’re just learning about it, here are 10 compelling reasons why marketers love TeamSite and why it’s time to take a closer look at it for your next Content Management System (CMS) solution.
04.02.2020
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OpenText™ "Improving user adoption with the right user experience"
OpenText™ | Blogs 21.01.2020 EN 2019 , Blogs , Englisch OpenText™ "Improving user adoption with the right user experience" User adoption is a major factor in achieving successful enterprise softwareUser adoption is a major factor in achieving successful enterprise software implementations, but one that is often missed. While much attention and investment goes into enterprise technology implementations, little thought is often given to the user ex...
21.01.2020
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OpenText™ "What’s holding back operational excellence in the utility sector?"
OpenText™ | Blogs 24.12.2019 EN 2019 , Blogs , Englisch OpenText™ "What’s holding back operational excellence in the utility sector?" Once upon a time, the utility industry was a relatively simple plaOnce upon a time, the utility industry was a relatively simple place to be. It was all about the safe and consistent generation and distribution of energy with good capacity planning, minimal outages and happy customers. Then it all changed.
24.12.2019
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OpenText™ "How can agencies work better with marketers?"
OpenText™ | Blogs 10.12.2019 EN 2019 , Blogs , Englisch OpenText™ "How can agencies work better with marketers?" In a recent Adweek webinar sponsored by OpenText™ Hightail™ , guest speaker Jay PattIn a recent Adweek webinar sponsored by OpenText™ Hightail™, guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, shared that agencies need to “become more nimble and responsive to their [marketing] clients to help them me
10.12.2019
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OpenText™ "How to achieve cost effective content localization"
OpenText™ | Blogs 26.11.2019 EN 2018 , Blogs , Englisch OpenText™ "How to achieve cost effective content localization" Executing successful global digital marketing campaigns can be a complex nightmarExecuting successful global digital marketing campaigns can be a complex nightmare even for the most digitally savvy organization. Fortune 500 companies have invested significant resources in Digital Asset Management (DAM) platforms in order ...
26.11.2019
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OpenText™ "Three ways to simplify your digital content supply chain"
OpenText™ | Blogs 12.11.2019 EN 2018 , Blogs , Englisch OpenText™ "Three ways to simplify your digital content supply chain" Sharing and collaborating on large media files, especially with partners anSharing and collaborating on large media files, especially with partners and clients outside your organization, can be a challenge for anyone involved in the provisioning of digital content. Whether it’s ensuring external parties have the proper...
12.11.2019
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OpenText™ "Better together – Digital media collaboration made simple"
OpenText™ | Blogs 29.10.2019 EN 2018 , Blogs , Englisch OpenText™ "Better together – Digital media collaboration made simple" Marketers, we feel your pain. You’re constantly juggling multiple projectsMarketers, we feel your pain. You’re constantly juggling multiple projects and deadlines, working with multiple people across different departments or external agencies, and navigating complex approval processes, all while needing to deliver new...
29.10.2019
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OpenText™ "The importance of consumer IAM in the world of the digital-savvy customer"
OpenText™ | Blogs 15.10.2019 EN 2018 , Blogs , Englisch OpenText™ "The importance of consumer IAM in the world of the digital-savvy customer" Consumer Identity and Access Management (CIAM), also knownConsumer Identity and Access Management (CIAM), also known as B2C IAM, is still relatively new but it is rapidly becoming a ‘must have’ for any customer-focused business. It sets the foundation for an enterprise to deliver great customer experiences...
15.10.2019
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OpenText™ "Increased automation in OpenText Media Management delivers significant benefits"
OpenText™ | Blogs 01.10.2019 EN 2018 , Blogs , Englisch OpenText™ "Increased automation in OpenText Media Management delivers significant benefits" All marketers know that time is money. Whether you’rAll marketers know that time is money. Whether you’re putting in a marketing request or scheduling media delivery, reducing the time it takes to complete each action can lead to significant cost and resource savings. That’s why we’ve made strategic...
01.10.2019
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OpenText™ "Deployed in the cloud OpenText Media Management delivers new features and functionality"
Thomas Pollinger 17.09.2019 EN 2018 , Blogs , Englisch OpenText™ "Deployed in the cloud OpenText Media Management delivers new features and functionality" Successful marketing departments know the valSuccessful marketing departments know the value of the cloud. To succeed in today’s competitive, digital world, you need a Digital Asset Management (DAM) solution that keeps up with billions of assets, thousands of users, and hundreds of channels, no ...
17.09.2019
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OpenText™ "Why do user experience intelligence and automation matter in the enterprise?"
OpenText™ | Blogs 03.09.2019 EN 2018 , Blogs , Englisch OpenText™ "Why do user experience intelligence and automation matter in the enterprise?" The life of a marketer can be exciting and inspiring. FMost marketers are juggling multiple projects and deadlines, working with multiple people across different departments and trying to navigate often complex approval processes – all while delivering new and eye-catching content.
03.09.2019
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OpenText™ "OpenText Media Management uses intelligence to improve the marketer’s life one task at a time"
OpenText™ | Blogs 20.08.2019 EN 2018 , Blogs , Englisch OpenText™ "OpenText Media Management uses intelligence to improve the marketer’s life one task at a time" Marketers who use video grow revenue 4Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s not enough to simply use video – video must be easily searchable, discoverable, and embedded with video analytics to meet...
20.08.2019
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OpenText™ "Experiences made easy in the cloud"
OpenText™ | Blogs 06.08.2019 EN 2018 , Blogs , Englisch OpenText™ "Experiences made easy in the cloud" In today’s cloud-first market, it’s essential to have cloud strategies that empower marketing, liIn today’s cloud-first market, it’s essential to have cloud strategies that empower marketing, line of business users, and developers. At OpenText, the Customer Experience Management (CEM) team is committed to providing organizations with intelligent...
06.08.2019
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OpenText™ "Creating lifetime customers through CX"
OpenText™ | Blogs 23.07.2019 EN 2018 , Blogs , Englisch OpenText™ "Creating lifetime customers through CX" Buying a new car can be a very exciting time. Most of us start online researching the type ofCustomer Experience can be the key difference between a one-time customer and a lifetime customer. Presumably the experience so far has been excellent. Otherwise the customer would not have made the purchase. Now is when you need to make sure...
23.07.2019
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OpenText™ "Is your content appropriate for every channel?"
OpenText™ | Blogs 09.07.2019 EN 2018 , Blogs , Englisch OpenText™ "Is your content appropriate for every channel?" During a recent American Marketing Association and OpenText™ Hightail webinar, co“Everybody wants relevant content, and they want it across many devices and channels,” Urbina says. “But organizations aren’t really built that way.” Organizations are built in various departments and teams...
09.07.2019