To paraphrase that old adage about art: I may not know much about customer experience, but I know what I like. As professionals in the contact center business, we know a thing or two about customer experience because we live and breathe it every day...
09.01.2018
I have had the pleasure of speaking with Donna Fluss, President of DMG Consulting, on numerous occasions, and she often ends her sessions with a very compelling illustration – a boardroom table with one empty seat. She then asks the audience...
02.01.2018
A colleague of mine recently shared a story from The New York Times about a woman who signed up for an app to take her day-by-day through what to expect during pregnancy. Sadly, she lost the baby soon after, and let the app know. The app sent condolenc...
26.12.2017
This article on LinkedIn about the customer journey is excellent, because it’s not just the usual one-sided, “how to engage and attract more customers” spiel. It speaks to the entire Customer Lifetime Value and the importance of continuing to delight...
19.12.2017
Have you ever had a performance review with your boss where he or she picks the absolutely worst issue to talk about? Has this ever created the perception that your boss was “cherry picking” the specific scenario just make a point? Well, you shouldn’t..
19.12.2017
There are a lot of posts out there with titles like “10 A/B testing mistakes you are making”. They offer advice on sample sizes and statistical pitfalls. Truthfully however, few conversion programmes struggle because of this type of mistake...
12.12.2017
When it comes to testing program success, lift is undoubtedly the most popular or most used metric to measure success. The reason for its popularity is that for executives or sponsors of the testing program, it is tangible and can be measured in dollar...
05.12.2017
Mark Hamill is a good guy. I’ve been lucky enough to meet him on a couple of occasions in the past, and was looking forward to his closing keynote at the recent Content Marketing World conference in Cleveland. But the keynote address from the man best...
28.11.2017
Organizations that incorporate extreme connectivity into their business strategy are able to support accelerated business processes with anyone, anywhere, in any format, securely. Information exchange helps control how information is delivered across...
21.11.2017
We’re infusing our EIM platform with cognitive technologies to provide our customers with deeper levels of insight and understanding into their enterprise information. We’ve accomplished this using analytics technologies like semantics and reasoning...
14.11.2017
In addition to being available as a discrete offering, we’ve infused analytics throughout all of our OpenText suites, including the Business Network, to deliver leading edge capabilities for information companies to mine, extract, and present the true...
07.11.2017
Customer experience is the sum of all experiences over the duration of a relationship between a consumer and an organization. A consistent customer experience is based on unified customer data. The experience must look and feel the same regardless of ...
31.10.2017
When information is harnessed, organizations can reach maximum levels of efficiency, impact, and value. But in order to take advantage of these new opportunities, organizations must digitize their processes. Only when processes are digitized can ...
24.10.2017
ECM has evolved. It’s about more than just information governance. A new way to work means that ECM should foster collaboration, increase productivity, and deliver insights based on enterprise information. With new capabilities and improved features...
17.10.2017
The regulatory landscape is complex. Companies in all industries are subject to industry-specific regulations and standards, as well as regional or national regulations. At the same time, digital technologies are introducing concerns about fraud...
10.10.2017
As the economy moves online, businesses are become more vulnerable to cyberattacks. The list of casualties grows every day, with big names falling victim to cyber breaches. The attacks are becoming more sophisticated and harder to trace, and they’re ...
03.10.2017
The Cloud is quickly becoming a business imperative. First movers with cloud technology stand to quickly gain substantial market share, displacing incumbents with new cloud-based solutions. We want our customers to have the Cloud in their arsenal...
26.09.2017
OpenText Suite 16 is a set of four Enterprise Information Management (EIM) suites: Content Suite, Process Suite, Experience Suite, and Analytics. Each suite represents a set of integrated products that have been packaged together...
19.09.2017
We’re in the midst of a Digital Revolution and for every company it is digital or die. To succeed, organizations must embrace digital transformation or risk being disintermediated. Success will depend on an ability to embrace extreme automation...
12.09.2017
No matter the size of an organization and regardless of industry, data drives business. From insurance claims to manufacturing purchase orders to contracts, company emails, strategic presentations, and e-invoices. Big or small, companies run on informa...
05.09.2017