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OpenText™ "When Personalization Backfires"
A colleague of mine recently shared a story from The New York Times about a woman who signed up for an app to take her day-by-day through what to expect during pregnancy. Sadly, she lost the baby soon after, and let the app know. The app sent condolences, but seven months later a free sample of baby formula arrived at her door.
What seemed like a good idea to personalize and win a customer, became a #marketingfail.
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