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OpenText™ "The decline and regeneration of print news publishing"
As online news sources become increasingly available to anyone with a smart device, we continue to see the decline of print newspapers and magazines. According to the Newspapers Fact Sheet from Pew Research Center, newspaper revenue and subscriptions have been in decline since the early 2000s. Many publishers are now moving online with digital business models like paywalls, subscriptions, premium and freemium content walls to maintain reader revenue with varying degrees of success. For those publishers, there is some good news: digital subscriptions are surging and revenue from digital advertising is increasing. But how do you take advantage of these changes in digital subscriptions and digital advertising?
Understand and leverage your editorial and content authoring strengths
Having unique and differentiated content that readers can’t find anywhere else is one way to gain and maintain revenue from online subscriptions. As a consumer of news content, what would entice me to subscribe and pay for online news content is not necessarily a Big Brand Name Publisher but content that is trustworthy and well-reported. I don’t want something that is from the commoditized News-Lite, Reporters-R-Us crowd. I don’t want ads and banners interrupting the flow of the article. I want quality content that’s engaging and trustworthy. Consider your audience: what content catches the attention of your readers? How can you leverage that to gain new subscribers or maintain your existing readers?
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