OpenText™ | Blogs
OpenText™ "How to beat the creative content crunch"
With the demand for creative content to support an ever-increasing volume of campaigns and programs on the rise, marketers turn to digital asset management (DAM) solutions to address their creative challenges. A DAM platform like OpenText™ Media Management helps marketers organize and store large volumes of digital media content. But to solve both halves of the “creative crunch” equation, marketers also need a solution to manage how their creative content is made.
Enter creative collaboration software like OpenText™ Hightail™. Designed to streamline the review and approval process (aka how creative content is made, the second half of that equation), Hightail allows teams to easily share, collaborate and approve large rich media files.
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