Heute: OpenText™ Webinar: "Magellan Part 5: Business Insights from Social Media and Web Analytics"
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Topic: Magellan Part 5: Business Insights from Social Media and Web Analytics — How Magellan can Expose the Voice of the Customer?
Program: OpenText Live
Date and Time: Tuesday, November 7, 2017 11:00 am, Eastern Daylight Time (New York, GMT-04:00)
Duration: 1 hour
Description: Extracting value from social media and the web is much more than just search and discovery. It's about identifying correlations and patterns that are otherwise invisible. It’s about answering questions like “Is our marketing campaign really affecting how customers talk about us?” and “How do the new features in our latest new product release stack up against our competitors?” In this session we’ll explore how Magellan can be used to identify and highlight what people are saying on Twitter and the Web about your products and product features (and your competitors), and how this data can be visualized to expose new patterns and new insights for your business.
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