- OpenText™ | Blogs
- 18.04.2017
- EN
OpenText™ "Are You in Control of Your Web Optimization Program?"
In a recent blog post I talked about what it’s like when you have what seems like unlimited testing resources and the level of success possible. I also showed how hard it is to have a big success without a careful strategy to avoid a testing program based on hippos and rats (and if you don’t remember what hippos and rats have to do with testing, give that last post another look).
In this post, we’ll talk about one of four key ways to take control of your program and deliver big wins: Having a good plan, and prioritizing it.
Build a roadmap by looking at your whole conversion funnel
When we work with our customers, we do a deep-dive analysis of their website to bubble up overall performance trends and visitor behavior.
We look at different data sources, including:
- Analytics
- Clickstream
- Voice of the customer
- Competitor sites
Let me give you an real life example.