OpenText™ | Blogs
OpenText™ "Removing the Data Barriers to get the Bigger Picture"
Doing something over and over again and expecting a different result is EITHER practice, or insanity. The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over again in new channels, is equally unproductive. To successfully meet the experience expectations of today’s customer demands removing data barriers and agility in how companies leverage their customers’ data in order to deliver individualized experiences in preferred channels.
This kind of agility requires connectivity and fluidity within an organization.
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