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OpenText™ "WFO Video Series: Why Should Customer Experience be a top Enterprise Goal?"
When faced with a choice of products, or suppliers, how to decide which one to use? Is it simply price, or like most people does your previous experience with the company or product factor into your decision?
In today’s fast-paced world no one really has the marketplace to themselves anymore. New innovations quickly give rise to competitors. As a result everything is a commodity, making it ever more difficult to achieve market share based on product alone.
Customer experience has become the key business differentiator.
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