Executing successful global digital marketing campaigns can be a complex nightmare even for the most digitally savvy organization. Fortune 500 companies have invested significant resources in Digital Asset Management (DAM) platforms in order to categorize, securely share, and organize assets efficiently, but very often fail to take full advantage of their DAM investment during the content creation, distribution and generation processes.
A modern DAM solution is now universally recognized as a critical component of any marketing technology strategy. A DAM platform allows marketers to consolidate multiple media repositories for greater control, collaboration and visibility of valuable media and brand assets so they can better engage audiences and customers across multiple channels and devices. However, these efficiencies alone don’t help marketers reach the “marketer Holy Grail”: the cost-efficient execution of global marketing programs that deliver hyper personalized and relevant messages to the end user.
In fact, if you’re a marketing manager in a global organization and you are planning to release a multi-channel local marketing campaign, then your most compelling need is to get the right content in front of the right people in the most cost-efficient manner. Coupling a DAM solution with a marketing technology solution that supports adaptation, localization and personalization needs across all media (such as video, digital and print) enables organizations to be more effectively manage and optimize their content for the intended recipient. That’s why OpenText™ partnered with Mediawide, a pioneer in the editorial and advertising content creation space, to integrate Mediawide’s marketing content localization with OpenText™ Media Management, the world leading DAM solution. With this integration, OpenText DAM users can create immersive, localized, and personalized digital and print experiences for consumers directly within OpenText Media Management UI.