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OpenText™ "The 4 key capabilities of DAM platforms for manufacturers"
In my last blog, I took a look at Digital Asset Management (DAM) and how manufacturers can use this technology to take full advantage of the rich media being created within the supply chain. In this blog, I’m going to suggest 4 key capabilities that you should look for when selecting an enterprise-wide DAM platform.
Many manufacturers overlook the value of the digital assets that are being created in their organization. While marketing knows all about content, images, logos, and rich media – such as video – but production facilities are less well understood and managed. Yet, digital assets are growing exponentially with the new generation of smart factories. Ask yourself this question: Do I know or can I easily find out what digital assets exist within my organization, where they’re stored, what’s the correct version to use, who has access to the different assets and can you use assets created in one part of the business to add value to the activities of others? Ok, it’s a long question but I’m pretty confident that the answer is ‘no’.
4 key capabilities your enterprise DAM platform needs
To answer the question positively, you need to implement a DAM solution that can span the organization. Key features that manufacturers should look for in an enterprise-wide DAM platform include:
1. Asset and content management
An enterprise DAM platform must provide a complete view of all the digital assets within an organization. It must deliver robust content and meta-tagging capabilities that can handle all types of content and media. It is essential that the DAM can group assets together in collections to meet the needs of individual customers, dealers or distributors – but that all these assets only have a single instance to allow for quick updating and amendment. The DAM platform needs to have the capability to automatically transform assets to support the widest range of channels and devices. Finally, an enterprise DAM needs to be able to manage content and metadata that exists outside its own repository, elsewhere in the organization, or in the systems of partners or agencies.
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