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  • OpenText™ | Blogs
  • 28.05.2019
  • EN

OpenText™ "The stepping stones of the customer experience journey"

Understanding the role of artificial intelligence (AI) to connect customer journeys

I love to hear my parents tell stories from their younger days. One of my favorites is about an incident that happened to my mom, Karen, at camp as a little girl. She giggles as she recalls the story of a shortcut to get from one part of her campground to another. For meals or lights-out, kids would run from around the sprawling hills to return to their cabins and luckily enough, she and her friends had a sneaky way of crossing a shallow stream that separated their cabin from the common areas. Rock by rock, jump by jump, they could hop their way through the creek and always be first to arrive at their cabin.

However, one dark night running through the trees, they approached their shortcut and ran across the familiar path in the stream. One by one they fell into the chilly water and were completely soaked and the smell of watermelon filled the air. Unbeknownst to the campers, the cooks had run out of room in their refrigerators and placed all of the watermelon for that nights’ dessert in the cool shallow waters beside the cabin. In the dark, the tops of the stones and the tops of the watermelon were hardly distinguishable. The wet campers, shamefully walking up to the cabin smelling of watermelon, made for quite the story when they hit their bunks that night...

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