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OpenText™ "Velocity of change and the digital revolution"
We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we want to interact with companies, how we would *like* companies to interact with us vs. how companies want to market to us.
There are many articles about the digital revolution, how it is impacting culture and people. The incredible pace of change is transforming the world and technology is driving that change with digital experiences in every area of life. No longer are there only three major networks providing the gateway for television programming – and just take a look around at all those people staring at screens, everywhere. Retail stores and traditional media are struggling. For me, one of the most significant changes in this evolving digital world is the empowered customer – especially having lived when customers had little power.
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