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  • OpenText™ "Event oriented customer experience"

    OpenText™ | Blogs 16.04.2019 EN 2018 , Blogs , Englisch OpenText™ "Event oriented customer experience" Creating a better customer experience in the Banking and Financial Services industry In  my p

    This time round I’m going to focus on the most fundamental change that you need to make to fully benefit from your customer experience investments: the move from a transactional to an event-oriented relationship with your customers.

    16.04.2019

  • OpenText™ "The power of rights management"

    OpenText™ | Blogs 02.04.2019 EN 2018 , Blogs , Englisch OpenText™ "The power of rights management" Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Compani

    Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a digital asset management (DAM) platform to gain the ability to categorize, securely share, and organize assets in a very...

    02.04.2019

  • OpenText™ "Personalizing the experience: One size does not fit all"

    OpenText™ | Blogs 19.03.2019 EN 2018 , Blogs , Englisch OpenText™ "Personalizing the experience: One size does not fit all" Personalization is radically changing the face of retail, both online and in

    When you think about it, ‘off the shelf’ is a bizarre concept. You get to choose from a range of things that never quite fit or suit you. But, hey, it’s the best you’re going to get, right? You can’t afford to get all your stuff custom-made and the...

    19.03.2019

  • OpenText™ "OpenText Experience brings AI to intelligent and connected experiences"

    OpenText™ | Blogs 05.03.2019 EN 2018 , Blogs , Englisch OpenText™ "OpenText Experience brings AI to intelligent and connected experiences" Imagine customer journeys that are connected and more persona

    Imagine customer journeys that are connected and more personal; where every interaction leaves the person feeling engaged and wanting to be a vocal advocate. In our latest release of OpenText™ Experience, we’re employing Artificial intelligence...

    05.03.2019

  • OpenText™ "The 4 key capabilities of DAM platforms for manufacturers"

    OpenText™ | Blogs 19.02.2019 EN 2018 , Blogs , DAM , Englisch OpenText™ "The 4 key capabilities of DAM platforms for manufacturers" In my last blog, I took a look at Digital Asset Management (DAM) an

    Many manufacturers overlook the value of the digital assets that are being created in their organization. While marketing knows all about content, images, logos, and rich media – such as video – but production facilities are less well understood and ...

    19.02.2019

  • OpenText™ "A beginners guide to establishing a successful testing and optimization program"

    OpenText™ | Blogs 05.02.2019 EN 2018 , Blogs , Englisch OpenText™ "A beginners guide to establishing a successful testing and optimization program" If you are reading this, chances are you are the luc

    If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing and optimization within your organization. Congratulations, you are about to embark on one of the most exciting journeys of your career.

    05.02.2019

  • OpenText™ "Creating remarkable customer experiences"

    OpenText™ | Blogs 22.01.2019 EN 2018 , Blogs , Englisch OpenText™ "Creating remarkable customer experiences" What makes an interaction, a communication, a purchase, or any other kind of customer exper

    What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily lives, a remarkable one? I can recall some of my more interesting personal experiences; a car rental employee went out of his way...

    22.01.2019

  • OpenText™ "Top 7 CMS software benefits for digital marketing in 2018"

    OpenText™ | Blogs 08.01.2019 EN 2018 , Blogs , Englisch OpenText™ "Top 7 CMS software benefits for digital marketing in 2018" Digital marketing is proven to be the most effective channel for today’s m

    Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache. With so many websites, digital formats...

    08.01.2019

  • OpenText™ "How to choose the best CMS software in 2018"

    OpenText™ | Blogs 25.12.2018 EN 2018 , Blogs , Englisch OpenText™ "How to choose the best CMS software in 2018" Organizations have to continually improve customer experience while reducing costs and d

    Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for your organization is key. There are so many capabilities and features to consider that getting...

    25.12.2018

  • OpenText™ "How to decrease shopping cart abandonment using AB testing"

    OpenText™ | Blogs 11.12.2018 EN 2018 , Blogs , Englisch OpenText™ "How to decrease shopping cart abandonment using AB testing" One of the most common challenges e-tailers face today is high cart aband

    One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average cart abandonment rate is just over 69%. Without a doubt, the high abandonment rate signifies a serious disconnect...

    11.12.2018

  • OpenText™ "What is a content management system (CMS)?"

    OpenText™ | Blogs 27.11.2018 EN 2018 , Blogs , Englisch OpenText™ "What is a content management system (CMS)?" The names (and acronyms) may be similar, but there’s a huge difference between the differ

    The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall under the banner of Content Management System (CMS). So let’s try to clear up the confusion and explain the role for an enterprise ...

    27.11.2018

  • OpenText™ "Four important questions that AI can help retailers answer"

    OpenText™ | Blogs 13.11.2018 EN 2018 , Blogs , Englisch OpenText™ "Four important questions that AI can help retailers answer" In my  previous blog , I looked at how quickly  Artificial Intelligence  

    What do you think about being served by a robot? Is it cool or creepy? Early pilots with Softbank’s Peppersuggest that people love it. The Palo Alto tech shop, B8ta, recorded a 70% increase in footfall due to having robot assistants...

    13.11.2018

  • OpenText™ "What is Customer Experience Management (CEM)?"

    OpenText™ | Blogs 30.10.2018 EN 2018 , Blogs , Englisch OpenText™ "What is Customer Experience Management (CEM)?" There was a time when content almost entirely flowed one way – from enterprises to cus

    There was a time when content almost entirely flowed one way - from enterprises to customers. Customers’ responses were effectively measured in sales and occasional surveys. But in today’s digital world, customers demand a two-way omnichannel ...

    30.10.2018

  • OpenText™ "Velocity of change and the digital revolution"

    OpenText™ | Blogs 16.10.2018 EN 2017 , Blogs , Englisch OpenText™ "Velocity of change and the digital revolution" We are all customers and we all have experiences. Customer Experience in Practice is a

    We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we want to interact with companies, how we would *like* companies to interact with us vs. how companies want to market to us...

    16.10.2018

  • OpenText™ "The Future of e-Delivery and its Impact on Customer Experience"

    OpenText™ | Blogs 02.10.2018 EN 2017 , Blogs , Englisch OpenText™ "The Future of e-Delivery and its Impact on Customer Experience" It seems everyone is talking about “digital transformation” but many

    It seems everyone is talking about “digital transformation” but many are still unsure of what it is, why it is important, or even how to get started. Wikipedia defines digital transformation as the change associated with the application of digital tech...

    02.10.2018

  • OpenText™ "Five Compliance Challenges Facing Your Organization in 2017"

    OpenText™ | Blogs 18.09.2018 EN 2017 , Blogs , Englisch OpenText™ "Five Compliance Challenges Facing Your Organization in 2017" 2017 is turning out to be a tumultuous year for compliance. A combinati

    2017 is turning out to be a tumultuous year for compliance. A combination of Brexit, a Trump presidency and the reform of EU privacy rules has put regulatory change and uncertainty back into the spotlight. Mega-size fines have returned too and complian...

    18.09.2018

  • OpenText™ "Time-Based Digital Assets are now Mission Critical"

    OpenText™ | Blogs 04.09.2018 EN 2017 , Blogs , Englisch OpenText™ "Time-Based Digital Assets are now Mission Critical" How much video are you watching online? I’m pretty confident it’s more than last

    How much video are you watching online? I’m pretty confident it’s more than last year, or the year before. It seems that every website now features video in some form or other. Video is also becoming increasingly prevalent across the various social...

    04.09.2018

  • OpenText™ "Managed Services Increase the Value of Your Conversion Rate Optimisation Program"

    OpenText™ | Blogs 21.08.2018 EN 2016 , Blogs , Englisch OpenText™ "Managed Services Increase the Value of Your Conversion Rate Optimisation Program" Full disclosure: I work at OpenText™ Optimost, an o

    Full disclosure: I work at OpenText™ Optimost, an optimisation vendor, with a 15 year heritage in Managed Services. We believe you’ll achieve the greatest ROI from conversion rate optimisation (CRO) when you combine a testing platform with Managed...

    21.08.2018

  • OpenText™ "Removing the Data Barriers to get the Bigger Picture"

    OpenText™ | Blogs 07.08.2018 EN 2016 , Blogs , Englisch OpenText™ "Removing the Data Barriers to get the Bigger Picture" Doing something over and over again and expecting a different result is EITHER

    Doing something over and over again and expecting a different result is EITHER practice, or insanity.  The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply...

    07.08.2018

  • OpenText™ "Are you on Track to Deliver the Right Picture?"

    OpenText™ | Blogs 24.07.2018 EN 2017 , Blogs , Englisch OpenText™ "Are you on Track to Deliver the Right Picture?" I’ll admit it, I’m a total motorsports nut. If it has wheels and an engine I’ll happi

    I’ll admit it, I’m a total motorsports nut. If it has wheels and an engine I’ll happily watch it race. The number of wheels doesn’t particularly matter, two or four I’ll be trackside. So when I see a link to a work-related article online with a picture...

    24.07.2018

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