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  • OpenText™ "Is your content appropriate for every channel?"

    OpenText™ | Blogs 09.07.2019 EN 2018 , Blogs , Englisch OpenText™ "Is your content appropriate for every channel?" During a recent  American Marketing Association  and  OpenText™ Hightail  webinar, co

    “Everybody wants relevant content, and they want it across many devices and channels,” Urbina says. “But organizations aren’t really built that way.” Organizations are built in various departments and teams...

    09.07.2019

  • OpenText™ "I am worried about information leaks. How can I securely share my files?"

    OpenText™ | Blogs 25.06.2019 EN 2018 , Blogs , Englisch OpenText™ "I am worried about information leaks. How can I securely share my files?" The internet was born to connect us to each other and to th

    The internet was born to connect us to each other and to the information we need. And somewhere along the way, sharing content - whether it’s your mood on social media or your experience through message boards - became easier and easier.

    25.06.2019

  • OpenText™ "Manufacturing 4.0? Industry 4.0? It is all digital manufacturing to me"

    OpenText™ | Blogs 11.06.2019 EN 2018 , Blogs , Englisch OpenText™ "Manufacturing 4.0? Industry 4.0? It is all digital manufacturing to me" I recently attended the  Manufacturers Leadership Summit  hos

    Whatever term you use – Manufacturing 4.0, Industry 4.0, connected or digital manufacturing – you’re essentially describing the use of digital technologies to transform your operations and customer experience.

    11.06.2019

  • OpenText™ "The stepping stones of the customer experience journey"

    OpenText™ | Blogs 28.05.2019 EN 2018 , Blogs , Englisch OpenText™ "The stepping stones of the customer experience journey" Understanding the role of artificial intelligence (AI) to connect customer jo

    As customers we often know the hops, steps and jumps to get the best service from our airline, our bank or even a retail store. Furthermore, comparing all of the ways we receive customer experience to the stepping stones of a customer journey sounds...

    28.05.2019

  • OpenText™ "Learning made easy"

    OpenText™ | Blogs 14.05.2019 EN 2018 , Blogs , Englisch OpenText™ "Learning made easy" Pre-conference training at Enterprise World At OpenText™, our goal is to provide customers and partners with

    At OpenText™, our goal is to provide customers and partners with the in-depth understanding of our software and the technical knowledge they need to optimize their use of enterprise information products to meet business challenges.

    14.05.2019

  • OpenText™ "Let your customers improve your website"

    OpenText™ | Blogs 30.04.2019 EN 2018 , Blogs , Englisch OpenText™ "Let your customers improve your website" How testing powers ROI with Optimost The goal of testing is to get information about the

    The goal of testing is to get information about the behavior of visitors to a website so that our customers can improve the user experience. We want to find out what visitors like and what they dislike. OpenText™ Optimost is an A/B and Multi-variable...

    30.04.2019

  • OpenText™ "Event oriented customer experience"

    OpenText™ | Blogs 16.04.2019 EN 2018 , Blogs , Englisch OpenText™ "Event oriented customer experience" Creating a better customer experience in the Banking and Financial Services industry In  my p

    This time round I’m going to focus on the most fundamental change that you need to make to fully benefit from your customer experience investments: the move from a transactional to an event-oriented relationship with your customers.

    16.04.2019

  • OpenText™ "The power of rights management"

    OpenText™ | Blogs 02.04.2019 EN 2018 , Blogs , Englisch OpenText™ "The power of rights management" Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Compani

    Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a digital asset management (DAM) platform to gain the ability to categorize, securely share, and organize assets in a very...

    02.04.2019

  • OpenText™ "Personalizing the experience: One size does not fit all"

    OpenText™ | Blogs 19.03.2019 EN 2018 , Blogs , Englisch OpenText™ "Personalizing the experience: One size does not fit all" Personalization is radically changing the face of retail, both online and in

    When you think about it, ‘off the shelf’ is a bizarre concept. You get to choose from a range of things that never quite fit or suit you. But, hey, it’s the best you’re going to get, right? You can’t afford to get all your stuff custom-made and the...

    19.03.2019

  • OpenText™ "OpenText Experience brings AI to intelligent and connected experiences"

    OpenText™ | Blogs 05.03.2019 EN 2018 , Blogs , Englisch OpenText™ "OpenText Experience brings AI to intelligent and connected experiences" Imagine customer journeys that are connected and more persona

    Imagine customer journeys that are connected and more personal; where every interaction leaves the person feeling engaged and wanting to be a vocal advocate. In our latest release of OpenText™ Experience, we’re employing Artificial intelligence...

    05.03.2019

  • OpenText™ "The 4 key capabilities of DAM platforms for manufacturers"

    OpenText™ | Blogs 19.02.2019 EN 2018 , Blogs , DAM , Englisch OpenText™ "The 4 key capabilities of DAM platforms for manufacturers" In my last blog, I took a look at Digital Asset Management (DAM) an

    Many manufacturers overlook the value of the digital assets that are being created in their organization. While marketing knows all about content, images, logos, and rich media – such as video – but production facilities are less well understood and ...

    19.02.2019

  • OpenText™ "A beginners guide to establishing a successful testing and optimization program"

    OpenText™ | Blogs 05.02.2019 EN 2018 , Blogs , Englisch OpenText™ "A beginners guide to establishing a successful testing and optimization program" If you are reading this, chances are you are the luc

    If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing and optimization within your organization. Congratulations, you are about to embark on one of the most exciting journeys of your career.

    05.02.2019

  • OpenText™ "Creating remarkable customer experiences"

    OpenText™ | Blogs 22.01.2019 EN 2018 , Blogs , Englisch OpenText™ "Creating remarkable customer experiences" What makes an interaction, a communication, a purchase, or any other kind of customer exper

    What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily lives, a remarkable one? I can recall some of my more interesting personal experiences; a car rental employee went out of his way...

    22.01.2019

  • OpenText™ "Top 7 CMS software benefits for digital marketing in 2018"

    OpenText™ | Blogs 08.01.2019 EN 2018 , Blogs , Englisch OpenText™ "Top 7 CMS software benefits for digital marketing in 2018" Digital marketing is proven to be the most effective channel for today’s m

    Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache. With so many websites, digital formats...

    08.01.2019

  • OpenText™ "How to choose the best CMS software in 2018"

    OpenText™ | Blogs 25.12.2018 EN 2018 , Blogs , Englisch OpenText™ "How to choose the best CMS software in 2018" Organizations have to continually improve customer experience while reducing costs and d

    Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for your organization is key. There are so many capabilities and features to consider that getting...

    25.12.2018

  • OpenText™ "How to decrease shopping cart abandonment using AB testing"

    OpenText™ | Blogs 11.12.2018 EN 2018 , Blogs , Englisch OpenText™ "How to decrease shopping cart abandonment using AB testing" One of the most common challenges e-tailers face today is high cart aband

    One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average cart abandonment rate is just over 69%. Without a doubt, the high abandonment rate signifies a serious disconnect...

    11.12.2018

  • OpenText™ "What is a content management system (CMS)?"

    OpenText™ | Blogs 27.11.2018 EN 2018 , Blogs , Englisch OpenText™ "What is a content management system (CMS)?" The names (and acronyms) may be similar, but there’s a huge difference between the differ

    The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall under the banner of Content Management System (CMS). So let’s try to clear up the confusion and explain the role for an enterprise ...

    27.11.2018

  • OpenText™ "Four important questions that AI can help retailers answer"

    OpenText™ | Blogs 13.11.2018 EN 2018 , Blogs , Englisch OpenText™ "Four important questions that AI can help retailers answer" In my  previous blog , I looked at how quickly  Artificial Intelligence  

    What do you think about being served by a robot? Is it cool or creepy? Early pilots with Softbank’s Peppersuggest that people love it. The Palo Alto tech shop, B8ta, recorded a 70% increase in footfall due to having robot assistants...

    13.11.2018

  • OpenText™ "What is Customer Experience Management (CEM)?"

    OpenText™ | Blogs 30.10.2018 EN 2018 , Blogs , Englisch OpenText™ "What is Customer Experience Management (CEM)?" There was a time when content almost entirely flowed one way – from enterprises to cus

    There was a time when content almost entirely flowed one way - from enterprises to customers. Customers’ responses were effectively measured in sales and occasional surveys. But in today’s digital world, customers demand a two-way omnichannel ...

    30.10.2018

  • OpenText™ "Velocity of change and the digital revolution"

    OpenText™ | Blogs 16.10.2018 EN 2017 , Blogs , Englisch OpenText™ "Velocity of change and the digital revolution" We are all customers and we all have experiences. Customer Experience in Practice is a

    We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we want to interact with companies, how we would *like* companies to interact with us vs. how companies want to market to us...

    16.10.2018

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